The Project
Client: HP
Via: *12foot Interactive & Catalyst Marketing Group
Launch Site »
HP needed an interactive illustration to highlight the technology capabilities HP can provide to Healthcare providers and medical offices.
Services
- Graphic Design
- Creative Direction
- Flash
- Actionscript 3
The Brief
HP provided specs for the creation of an interactive flash illustration that would allow user to explore all of the different types products and technologies healthcare providers and medical offices can benefit from by choosing HP. The illustration needed to integrate with HP's strict web usability guidelines and branding standards.
The Delivery
Working with our partners at Catalyst Marketing, we began the project by creating the static vector illustrations and laying out the elements of the piece. We wen't through several iterations as the content and copy of the piece changed frequently throughout the process. Once we had the layout of the illustration finalized, we quickly worked to integrate the interactive functionality in flash. The piece is featured on the Healthcare technology page on the main HP website.
