The Project
Client: Baja Designs
Via: CyberSense
Launch Site
Baja Designs is a provider of high quality custom off road equipment along with the technical and riding/racing experience to back it up. Baja Designs is the premier supplier of race lighting, off road lighting and many other bike and ATV enhancing products.
Services
- Front-end Design
- Creative Direction
The Brief
Baja Designs was looking for a complete rethinking of their web presence to give it a look and feel representative of the class, quality and innovation the company has developed over the course of its growth. We looked to create a look and feel that would easily extend beyond their online presence and serve as a starting point for their brand creation going forward.
The Delivery
We created an experience that visually represented the products and lifestyle of the audience that Baja caters to. Starting with new branding the client provided, we built an experience around the look and feel that extended from the homepage all the way through to the products and cart section. A cohesive look and feel that accompanies the customer from the first click to the final purchase.
